"UNLEGAL" – Fashion Show
Collaboration between me and an AI
Objective
To develop a complete concept for a virtual fashion show inspired by streetwear and underground culture.
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Team
This project was the result of a close collaboration between Adrian and an AI team (Creative Director, Visual Creator, Strategist, Researcher) – based on continuous internal communication and shared creative input.
Process
Adrian acted as the creative lead, initiating and guiding every phase of the project. The AI team collaborated internally, commenting on and refining ideas, contributing from different expert perspectives.
The show name – UNLEGAL – was chosen through a democratic team vote.
The visual identity, known as "COLO STYLE", was manually created by Adrian – without AI – using reference photography, vectorization in Adobe Illustrator, and color refinement in Figma.
The AI team enhanced COLO STYLE by introducing bold deconstruction, glitch aesthetics, and a dominant red accent, evolving the look into a fully virtual expression.
Result
A unique name, concept, and campaign claim (Join the Underground).
COLO STYLE expanded into a full visual language through AI-generated graphics and prompts.
Scene: an underground parking garage filled with graffiti, fog, neon lighting, and raw concrete textures.
A series of visuals and animation prompts were created (RunwayML).
A concise educational brief was developed for student teams to replicate the process.
Impact
A strong, modern creative concept demonstrating how collaboration between Adrian and AI can result in a hybrid process combining human originality, technology, and strategic design thinking